What is a Sticky Website?

By Nicole Heymer | Oct 2 2014
What is a sticky website
Hand-drawn by Nicole Heymer

The quickest definition: A sticky website encourages the reader to stay and look around.

It does this by minimizing ads, click-able feeds from social media platforms like Facebook and Instagram, badges that link to other sites, quiz results that link to other sites, etc. In other words, it doesn’t have a bunch of links and images that lead the reader away.

Instead, a sticky website includes many options to click around within the site. Things like related articles, interesting pages to explore, or even “ads” for whatever the website is offering.

A sticky website is clearly a good thing. And it comes with two bonuses.

1. Search engines give preference to websites that are stickier. They track how long users stay on a site after finding it through organic search results. The longer people stay on your site, the more search engines like you.

2. Feeds from sites like Instagram, Facebook and Pinterest slow down your page load time. So, the fewer…the better.

Does this mean you have to remove every link that leads to other websites? Nope. Just think about each one carefully and only include those that benefit you and your reader.

I can tell you that this has been a tough habit for me to break.

I still keep a Pinterest feed in my sidebar because I just love the images. We’re all just doing our best, right?

Anyone else working on this or have you got it down cold already?

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