Rate Card

Planning & Copywriting

$2,200

Deliverables

Finalize sitemap
Gather images, files, login credentials, etc.
Select third party vendors for plugins, etc., if necessary
Content strategy
Copywriting

Copywriting Scope

Home Page with Tagline
About
Services
Lead Magnet Landing Page
Contact

Visual Branding

$1,800

Deliverables

Logo consultation
Four to six concepts, based on your current logomark
Color exploration on the chosen concept.
One variation on the logo (logo lockup) for other uses.
Final logo files, including color and black/white, vector files (which can be expanded to any size), .jpg for web and .png.
Single-page brand guideline (usually given to you at the end of project)

Design

$2,200

Deliverables

Custom style tiles to set a design direction and determine the look of individual elements like headings, buttons, blockquotes, etc.
Custom website design concepts for the home page and all custom page templates
Custom styling for all semi-custom page templates
Up to two rounds of revisions for each of the above

Website Development

$4,200

Deliverables

HTML version of the website
WP version of the website, followed by a round of revisions
Media queries to make the site fully responsive on mobile, tablet and desktop
Cross-browser and mobile/tablet testing
Google Analytics installation
On-site share buttons for social sharing (typically blog pages only)
Subtle social media links in the footer

Foundational On-Page SEO

Deliverables

Keyword research to target goal keyword opportunities
Optimize page titles
Custom meta descriptions
Copy edits to optimize for targeted keywords
Image optimization
Creation of Google XML sitemap

Email Marketing Setup & Integration

$650

Deliverables

Integration of a form that will send subscriber data to ActiveCampaign
Branded confirmation page / thank you page, where applicable
Creation of a branded email campaign template for email blasts
Integration of a lead nurture sequence for new subscribers (optional)

Email Automations

$850

Deliverables

Setup: Custom fields, automation, tags and copywriting
Online booking will send subscriber data to ActiveCampaign and trigger a ‘what to expect’ email
Post-call ‘what to expect’ email with more detailed information about services, etc.
Post-project ‘thank you’ email: Please review us on Google

E-Commerce Design & Functionality

$1,800

Deliverables

Design custom page templates: Product archive page and single product page
Install and configure WooCommerce
Set up Stripe as payment gateway
Prepare responsive HTML of product page template based on the design and integrate into WooCommerce

Course Functionality

$1,800

Deliverables

LearnDash setup and integration
Styling of all course elements and page templates to match your visual brand
Upload existing content—videos, pdf, and/or text—for three courses to the platform
Integration with ActiveCampaign for onboarding email series

Podcast Design & Integration

$1,200

Deliverables

Design and development of a custom post type with a single podcast page template and podcast archive page template
Set up import of podcasts using Simple Podcast Press

Quiz Development

$1,200

Deliverables

Customization of a quiz plugin to integrate with the style of your visual branding
Integration with ActiveCampaign to collect contact info and send the user an email follow up
Consultation time to guide you and provide advice on your questions, answers, and images
Creation of 4-5 result emails

Lead Nurture Emails

One Email: $250

Two Emails: $700

Deliverables

Automation setup, including relevant tags, wait times, etc.
Copywriting
Email Design