Visual Branding

Form & Function had an existing logo, but the new web design required an expanded color palette, font selection, etc. In keeping with the relaxed, funky vibe of the store, we brought in elements of contrast and texture on the site—strokes of ink, clean sans-serif type and the occasional use of handwritten script.

Color Palette

Existing Logo Design


A Constantly Changing Inventory

One of the goals of this project was to create an online home for the ever-changing, always interesting inventory at Form & Function. We wanted website visitors to be able to browse by category or view the newest items.

Every item has a dedicated page that includes details, pricing, contact information for the store and a button to get directions.

“It really allowed me to examine my business model. The questions, the homework, etc. were all very valuable during the process, and of course, the end product is wonderful. LOVED the whole process and am thrilled with the results!”

— Carole Marcotte , Owner of Form & Function