Whether she’s guiding a homeowner through colour or furniture selections, presenting a fully custom 3D design plan, or coaching another design professional to bring a design business to life, Claire Jefford is an absolute dynamo. She’s also a lively speaker with a go-to group for interior design pros.
Claire needed a new website that catered to both sides of her business: interior decorating and business coaching. We created a structure that offers free content, products, and services to both—via the website, email marketing, and automation.
Claire’s visual branding (and business name) had been through a few iterations during her years in business. We kept a recognizable element—the CJ mark—but freshened it up with some refined lines, the addition of a classic font, and a new color palette.
Nicole Heymer and Claire Jefford present: The Website Punch List: 3 Elements to Add Now and 3 Elements to Eliminate Immediately
“It’s been a pure pleasure to work with you and your team. I finally feel like I have a ‘grown-up’ website. Not to stress about my website—and having someone that I know has got my back—truly is priceless.”— Claire Jefford