The SEO Checklist

First, the lowest-hanging SEO fruit:

____1. Go set up, update, and optimize your Google My Business page.

This is literally the lowest-hanging fruit when it comes to local SEO. Add everything you possibly can—description, tons of images, services, links to content or events, etc.

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____2. Let clients know they can review your services on Google.

This is essential. Reviews are POWERFUL and they do seem to help you show up higher on the map results. So make it part of your process to send happy clients to review you on Google. Use the link below to create a custom link to your Google Business account. Note that this custom link only works if you’ve got a physical address visible on your business page.

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____3. Check the consistency of your business name, address and phone
number

N.A.P.! It’s an SEO thing. Your name, address, and phone number need to be consistent all over the internet because, well, Google said so. You can use the free tool from Moz (a search engine authority) to enter in your current business address and get a sense of where you should update your information. Remember: Consistency is in the details. It should all be the same: “Suite 3” is not the same as “#3”.

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Then, it’s time to consider content:


_____8. Do some quick keyword research.

What do you want to be found for? If someone were plugging a search into Google, what search terms would you want to be dominating? “(your city) interior designer”? “(your city) kitchen designer”? “(your city) design and build”? And what about more specific terms? Or questions? Brainstorm a list and then plug each term into Ubersuggest, linked below, to get an idea of how many people are searching for that term each month. It will help you generate new ideas and prioritize. Note: You get a limited number of searches on the free version, but you can space this out over several days if you like!

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____9. Those keyword phrases you researched? Use them.

To be found for a search term, you need a page about that thing. It could be a blog post or a service page or whatever you like. But content must be created. If someone is searching for information, your page should answer the call—and do it well. To optimize for a particular search term, create a page that speaks to that term and then use the guide below to optimize. Yes, it’s a ‘blog post’ guide but really—you can use it on any kind of page.

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