Do business cards still have a place in the interior design world?
Yes, they do. Not because someone is going to hire your firm based on the impeccable design of your business card. (If only it were that easy.) But because every interaction with your current and potential client is an opportunity for them to gather information about your brand.
And, just like the first time they call your office and the person who answers is lovely/dismissive/knowledgeable/snobby (choose one), your interior design business card will either make your firm look better or worse. So how do we create a business card that helps sell your services?
1. Merciless Editing
This is not a brochure.
It’s a business card. So we’ll want to edit information down until only the essentials remain: someone’s name, what they do and contact information. Maybe a short tagline to convey a sense of your firm’s value. Even on a tiny piece of print, we still want some areas of airy, open space. For that, the information must be concise.
2. Clear, Legible Words and Numbers
This is not an art project.
People do some crazy stuff. Type so tiny you would literally need a magnifying glass to read it. Black words on a grey background. Fonts so script-y and “unique” that it doesn’t feel worth it to decipher an email address. Keep it simple and you’ll accomplish two things: Your business cards will function as they were intended (to provide information) and your branding will feel more modern.
3. Consistent Branding
This is not a stand-alone design project.
Speaking of branding: Your business card is part of the same branding universe as your website, your social media profiles, your other print pieces, etc. It should have the same logo design, colors, fonts and general aesthetic as everything else that represents your firm. Does this seem obvious? Good. Problems arise when companies use business card templates (usually from the websites of printing companies) that have nothing to do with their branding. Not a great idea. The more people see your brand and the more recognizable it becomes, the more valuable it is.
4. Predictable Structure
This isn’t the time to be surprising.
Once upon a time all business cards were all white with black writing. One side contained information and the other side was blank. Now? Most cards utilize both sides and color is your friend. (Truly—it will make your branding more memorable.) That being said, all of the important information should be on one side of the business card. Use both sides to enhance the design or reinforce your branding, but don’t make anyone have to turn the card over to find something important.
5. Quality Material
This is not a time to go with the cheapest material.
Have you ever been handed a super flimsy, thin business card? Its like a limp handshake. There are so many ways to approach this—shiny, matte, coated, uncoated, metallic foils, plastic, “suede” finishes, interesting dye cuts and more—that it seems a terrible shame to opt for flimsy. You do NOT need to spend an exorbitant amount of money on printing, but the end result needs to feel good in the hand. It should quietly say “quality” in the same way that your services do.
Do you need to update your visual branding?
Take our services for a test drive by requesting a bite-sized review of your website.