What's Your Brand Archetype?



Got a question? Let’s answer it.

How long does Brand Discovery take?

The entire process takes two weeks and our four meetings will be scheduled up front. The first three meetings are a few days apart and then we take a week to put together your deliverables before our fourth meeting.

That being said, we are often booked out a few weeks—and sometimes months—ahead for this service. Many of our clients schedule their Brand Discovery and then work on outstanding issues while they wait, like photographing new projects. Want to chat about this service? Book a chat here.

Can I hire you for Brand Discovery as a standalone service? Or do I need to move on the Design & Build of a new website?

About 25% of our Brand Discovery consultations are delivered as a standalone service. This works well if you are the owner of a newer business and you are not ready for a custom website yet but you ARE ready to move toward turning your business into a brand.

You will need the ability to implement on our recommendations—either through your own web designer/developer or through your own DIY skills. If you will be implementing our recommendations yourself, we will customize our deliverables to reflect that and help you.

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Do you host and maintain websites?

We sure do. We certainly don’t require it (not making you do things and not trapping you in long-term commitments is part of our foundation), but 95% of our Design & Build clients do want us to take care of their websites. We call it the “you don’t have to worry about it” fee. For $95/month, we will make sure you never have to stress about backups, updates, or hackers. You’ll never have to call a hosting company or deal with any of the annoying technical aspects of a website because we’ll take care of it.

What is website maintenance? My old Squarespace (Wix, Weebly, Whatever) site didn’t require any maintenance.

Because we build sites on WordPress and WordPress sites are open source (see below for what this means), your website will require upkeep. WordPress websites have plugins that need to be updated and core updates that need to be done. It’s not a massive amount of work to update a plugin, but it does take time and we update plugins once per week. This is above the industry standard. More importantly, if something goes wrong when a plugin is updated (it doesn’t happen often, but it does happen)…we handle it:)

What kind of music do you guys listen to in the office?

Ok, you definitely didn’t ask this, but let’s talk about it. We often put a massive playlist (that Nicole has created slowly over time) on shuffle. Sometimes we listen to 60’s French pop, because that is the best. Or surf rock, because that is also the best. One time we listened to Mozart, but honestly that was an isolated incident.

What does your office look like?

Again, thank you for not asking. It looks like this because we are obsessed with gallery walls. (But also: We are terrified to show you because you might be an interior designer or vendor and the pressure is simply too great. It’s fine. Doing it anyway.)

Where are you located?

We are in the great state of New Jersey, in a city that happens to be in the middle of a very farm-filled area. Within that city, we are on the busiest, most wonderful street, which means that we can get coffee as needed or go buy custom-made skincare products at lunch. It’s the best of all worlds.


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